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Ram Yadlapalli.
VP of Product Development and Engineering · Dallas

Building AI products for freight operations.

I'm Ram Yadlapalli. I lead a 30 person product and engineering organization in Dallas, and I still write code. In 2026 I built an MCP server for customer reporting, a shipment tracking product, and an appointment scheduling agent. Ask about any of it below.

Ask about my workEngine: page text

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Fit checkFor recruiters

Hiring for a role? Paste the job description. The model compares it with my profile on your machine and writes a fit brief: where the profile matches, where it does not, and an opening line.

AI Work

AI work in 2026

MCP server for customer reporting

Built in October 2026. Customers ask their operational questions through an AI assistant instead of waiting for custom reports. They use it for day to day reporting.

Appointment scheduling agent

Built in July 2026, in pilot with two customers. An ML model recommends the best appointment for each load. Agents book it by voice on phone calls, by text and email, and through a Claude browser use agent on consignee portals that have no API.

Shipment tracking

Built in April 2026. Carriers and their customers track a shipment from pickup to delivery, with ETAs, live driver location, and PO and BOL lookups.

Writing

Writing

How We Built an MCP Server on Our Existing APIs
A production MCP server built on the reporting APIs, identity provider, and Kubernetes cluster we already had. OAuth, multi-tenancy, tool design, and performance.

Foundation

The platform

The platform is a First Mile and Last Mile Optimization and execution product for LTL carriers: a React and TypeScript planner and dispatcher web app, a React Native driver app, Node.js and .NET backends, Azure SQL, and Kubernetes.

I led its 2018 rebuild from an early planning tool into a cloud native platform. It is in production at 11 LTL carriers in the US and Canada, supporting nearly 20,000 drivers and about 1,000 planners and dispatchers, at roughly a million transactions per hour. I am the second highest contributor in its 11 year history, with about 4,220 commits.

Releases are monthly.

About

How I work

VP of Product Development and Engineering in Dallas. I lead a 30 person organization through engineering managers, and I own engineering, the product roadmap, and the business unit P&L.

The product work starts with customers. During the build and rollout years I spent about half my time onsite at carrier terminals and riding with drivers. I sit with planners, dispatchers, drivers, and dock teams, listen to the problem in their words, and turn it into software. I stay in the architecture and the code.

Earlier at MAQ Software I built applications for Microsoft, Starbucks, and Amazon, and led a team of 10 from 2015.

Background

Career path

Vice President of Product Development and EngineeringDallasJan 2026 to present
Senior Director of Product Development and EngineeringDallas2024 to 2025
Director of Product Development and EngineeringDallas2022 to 2023
Engineering ManagerDallas2020 to 2021
Principal Software EngineerDallas2018 to 2019
Senior Software EngineerDallasFeb to Dec 2017
Senior Software EngineerMAQ Software, Hyderabad2014 to 2017
Software Development EngineerMAQ Software, Hyderabad2011 to 2014
Associate Software EngineerTeleparadigm Networks, HyderabadAug to Nov 2011
B.Tech, Computer Science and EngineeringJNTU Hyderabad2007 to 2011
Press

Coverage

Contact

Get in touch

Ram Yadlapalli · Dallas, Texas · 2026

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